Famous Italian Designer Touts Vision of Humanistic Capitalism

An Italian designer’s dream to improve the quality of life of his workers and the environment where his company is located has turned his vision into reality in the past 40 years. Brunello Cucinelli calls his philosophy humanistic capitalism. He has adapted the practice to his cashmere empire based in the rolling hills of Italy’s lush central region of Umbria. VOA’s Sabina Castelfranco visited the Umbrian countryside.

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